Last Updated January 1, 2023

This website (the “Site”) is owned and operated by Drinkmanship, a division of Shmalcohol, LLC, a South Carolina limited liability company (“Drinkmanship,” “us,” “we” or “our”). Whether you are a browser, vendor, supplier, customer, or merchant, this Privacy Policy applies to your use of the Site.

It is important to us that you understand what information we collect when you visit the Site either from a computer or a mobile device and what we may do with that information.  This Privacy Policy sets out the terms and conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you and information that could not. In the context of the law and this notice, “process” means collect, disclose, store, transfer, use or otherwise act on information.

This Site is not directed to, and we do not knowingly process personal information from any person under the age of 21. If you are under 21 years of age and/or live outside of the United States, you are not permitted to use this Site.

By using this Site you consent to the terms of this Privacy Policy, and you signify your assent to all of the terms of this Privacy Policy and our Terms of Use. If you do not agree with any terms of this Privacy Policy or our Terms of Use, please do not use this Site or submit any personal information.  Please also read our Terms of Use , which are incorporated herein by reference.  You are legally bound by all of these agreements once you use the Site.

1. Personal Information We Collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, location, and some of the cookies that are installed on your device.  Additionally, when you browse the Site, we collect information about the individual web pages or products that you view, what website or search terms referred you to the Site, and information about how you interact with the Site.  We refer to this to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:

(a)   Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit

(b)  Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

(c)   Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

Additionally when you sign up for our email marketing list, create a member account or make a purchase with Drinkmanship through the Site, we may collect certain information from you, including your name, address, email, phone number, and/or date of birth. Additionally, our business partners, such as the social media platforms we use, may give us information about you. We refer to this information as “Membership Information”.

When we refer to “Personal Information” in this Privacy Policy, we are addressing both about Device Information and Membership Information.

Some browsers have “do not track” features that allow you to tell a website not to track you.  These features are not all uniform.  We do not currently respond to those signals.  If you block cookies, certain features of our Site may not work.  If you block or reject cookies not all of the tracking described here will stop. 

If you are making a purchase on the Site, you may be asked to create a member account and provide credit card information.  In such event, it is our policy to redirect you to a payment processing portal hosted by a third party payment processor.  Please read the privacy policy on our payment processor’s website regarding use, storage and protection of your credit card information before submitting any credit card information. 

2. Contractual Right or Obligation

When you sign up for a marketing mailing list or create a member account with Drinkmanship through the Site, or otherwise agree to our Terms of Use, a contract is formed between you and us.  In order to carry out our obligations under that contract we must process certain Personal Information that you provide to us. We may use this Personal Information in order to: (a) verify your identity for security purposes; (b) create a member account or make a purchase; and (c) market products and provide services to you. We process this Personal Information on the basis there is a contract between us, or that you have requested we use the Personal Information before we enter into a legal contract. Additionally, we may aggregate this Personal Information in a general and anonymous way and use it to monitor our performance with respect to a particular product or service we provide. We shall continue to process this Personal Information until the contract between us ends or is terminated by either party.

3. How Do We Use Your Personal Information

We use the Personal Information that we collect generally to:

(a)   Send communications with you;

(b)  To establish that you are legal age to use our products and services;

(c)   To improve our products and services and to customize your experience with us;

(d)  Screen for potential risk or fraud;

(e)   Provide you with information or advertising relating to our products and/or services; and

(f)   For any other purpose as otherwise permitted by law or as stated at the time you provide us with your Personal Information.

We also use the Personal Information that we collect to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

4. Sharing Your Personal Information

We may share your personal information with our affiliated companies and brands, with third parties who provide services to you or us, with marketing partners, or with third parties as needed to carry out our business, or comply with a legal obligation.

5. Social Media Sharing, Log-ins and other Integrations

When you post comments about Drinkmanship on public forums, such as on our social media business pages, your comments are accessible by other members of the public.  Furthermore, when you log into your social media account and visit our social media business pages, your personal information will be disclosed to the social media account provider in connection with your login.  By doing so, you authorize us to facilitate this sharing of information, and you understand that this sharing is governed by the social media site’s privacy policy that you used to log into your social media account.

6. Third Party Service Providers

We sometimes use third parties to provide services to you.  This includes managing customer information; fulfilling your product orders (if any); sending marketing communications; conducting surveys; hosting websites; analyzing data; processing payments; fulfilling promotions; or providing network security, accounting, auditing, and other services.  We do not authorize these third-party service providers to use or disclose your information for purposes other than what services they have been engaged to provide.

7. Email and Text Marketing Notifications

When you sign up through the Site to receive marketing emails, you will receive information about our products and services.  Marketing email frequency will vary.  To stop receiving our marketing emails, email us at or click on the link provided at the bottom of each email communication.  Even if you opt out of receiving marketing emails, we may still send you messages in response to any questions you may ask.

When you sign up through the Site to receive marketing text messages from us about our products and services at the mobile telephone number you provided, the text messages may be sent via an automatic telephone dialing system or other technology.  Text message frequency will vary.  Not all mobile devices may be supported and our text message may not be deliverable in all areas.  Drinkmanship’s service providers and mobile carriers supported by the text messaging program are not liable for any delayed or undelivered text messages.

Text the keyword STOP to our shortcode to cancel. After texting STOP to our shortcode you will receive one additional message confirming that your request has been processed. You acknowledge that our text message platform may not recognize and respond to unsubscribe requests that do not include the STOP keyword command and agree that Drinkmanship and its service providers will have no liability for failing to honor such requests.

In the event that you change or deactivate your mobile telephone number, or you are experience any problems receiving text messages from Drinkmanship, you agree to notify us by contacting Drinkmanship at the email address or number provided at the end this Agreement. You further agree that, if you change or deactivate your mobile telephone number without notifying us of such change, you agree that you will be responsible for all costs (including attorneys’ fees) and liabilities incurred by us, or any party that assists in the delivery of the text messages, as a result of claims brought by any individual(s) later assigned that mobile telephone number. This duty and agreement shall survive any cancellation or termination of this Privacy Policy or our Terms of Use.

8. We Have A Legal Obligation

We may share information about you if necessary or appropriate, in our good faith judgment, to comply with laws or regulations, or in response to a valid subpoena, order, or government request, or to protect the operations, privacy, safety, and our property rights.

9. During A Sale of Business Transaction

In the event of any potential or actual reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets, or stock (including in connection with any bankruptcy or similar proceedings), your personal information may be shared with third parties such as the acquiring entity and its professional advisors.  In this situation, we will only share this information under a confidentiality agreement.

10.  How Do We Protect Your Personal Information

We strive to implement reasonable measures to protect your personal information against unauthorized access or use. However, we cannot guarantee with 100 percent certainty that your personal information will be secure from theft, loss, alteration, misuse, or unauthorized access, nor do we make any representation as to the reasonableness, efficacy, or appropriateness of the measures we use to safeguard such information. We are not responsible for any attempt made by a third party to circumvent our privacy and security protocols. Please immediately contact in the event that you feel the security of your member account has been compromised.

11.  California Consumer Privacy Act

The California Consumer Privacy Act of 2018 (“CCPA”) requires Drinkmanship in certain circumstances to provide additional privacy-related information to California residents.  As set forth above, we have identified the categories of Personal Information we may collect, which correspond with the categories of personal information provided under the CCPA.  If you reside in California, you can make the following more specific requests with respect to your personal information:

  • Access – You can request that we disclose to you the categories of personal information we collected about you, the categories of sources from which we collected the personal information, the categories of personal information we sold or disclosed, our business or commercial purpose for collecting and selling the personal information, the categories of third parties with whom we shared the personal information, and the specific pieces of personal information we collected about you over the past 12 months.
  • Deletion – You can request that we delete your personal information that we maintain about you, subject to certain exceptions.
  • Do Not Sell My Personal Information – You can request that we not sell your personal information by clicking Do Not Sell My Personal Information. For purposes of this Privacy Policy, “sale” of personal information refers to data collection for the purpose of creating advertising and other communications. Although, Drinkmanship is not in the business of selling personal information, we may share certain information with our marketing partners.
  • Right Not To Discriminate - California consumers also have the right not to receive discriminatory treatment if they exercise the California privacy rights listed above.

You may make this request up to two time in a 12 month period.  When you make a privacy rights request under California law, we may require that you provide information and follow procedures so that we can verify the request and your jurisdiction before responding to it. The verification steps we take may differ depending on the request you make. We will match the information that you provide in your request to information we already have on file to verify your identity. If we can verify your request, we will process it. If we cannot verify your request, we may ask you for additional information to help us verify your request.

California consumers will be required to submit their first and last name and email address and may also be asked to provide their telephone number, address, or other identifying information so that we can verify the request. Please provide as much of the requested information as possible to help us verify the request. We will use the information received in a request for the purposes of responding to the request.

California law permits California consumers to use an authorized agent to make privacy rights requests. We require the authorized agent to provide us with proof of the California consumer’s written permission (for example, a power of attorney) that shows the authorized agent has the authority to submit a request for the California consumer. An authorized agent must follow the process described below to make a request. The authorized agent must also verify his/her own identity. We may confirm the agent’s authority directly with the California consumer about whom the request was made.

California consumers may submit a privacy rights request, including a request to exercise their right to opt-out of the sale of their personal information, by sending us an email at, or writing us at the addresses listed below. Indicate in your letter that you are a California resident making a “CCPA” inquiry.

12.  California Shine The Light Law

In addition to the CCPA requirements set forth above, if you reside in California, you have the right under California Civil Code §1798.83 to ask us one time each year if we have shared your personal information with third parties for direct marketing purposes. To make a request, please send us an email, or write to us at the address listed below. Indicate in your communication that you are a California resident making a “Shine the Light” inquiry.

13.  Changes To This Privacy Policy

We reserve the right, at our sole discretion, to update, change or replace any part of this Privacy Policy by posting updates and changes to the Site.  It is your responsibility to check the Site periodically for changes.  Your continued use of or access to the Site following the posting of any changes to this Privacy Policy constitutes acceptance of those changes.

14.  Contact Information 

Questions about this Privacy Policy should be sent to us at  You may also write us at:

Shmalcohol, LLC
Attn: Legal Department
3354 Hill Park Drive
North Charleston, South Carolina 29418